The biggest myth in influencer marketing is that it can’t be measured. It can, if you set it up right. Here’s how Arka tracks real return on creator campaigns.
Start with the objective
Awareness, consideration or conversion? Each has different KPIs. Don’t judge a conversion campaign on reach, or an awareness campaign on last-click sales.
Track the right metrics
Beyond reach and engagement: saves, shares, link clicks, promo-code redemptions, add-to-carts and attributed sales. Use UTMs and unique codes per creator.
Whitelist and retarget
Running creator content as paid ads gives you clean attribution and lets you retarget the audiences creators warmed up, often your best-performing ads.
Benchmark and iterate
Compare cost per result across creators and formats, then double down on what works.