Influencer Marketing
Influencer marketing works when three things line up: the right creator, the right content and the right distribution. Most campaigns fail at step one, with creators picked on follower counts instead of audience fit. Arka starts with your audience and works backwards.
We build influencer campaigns around outcomes, not vanity metrics. Our team handles creator discovery, vetting, negotiation, briefing, content approvals, whitelisting and reporting end to end, so your brand shows up authentically across Instagram, YouTube and beyond while we protect budget and brand safety at every step.
What We Do
From one-off creator collaborations to always-on ambassador programs, we design influencer marketing that fits your funnel, awareness, consideration or conversion, and match every creator to a clear objective and KPI.
Celebrity and macro campaigns for launches, regional and vernacular creators for depth across India, and performance-led micro creator programs engineered to drive trackable sales, all managed by one accountable team in Mumbai.
Our Approach
We start with your business goal, map it to audience and platform, then curate a creator mix with modelled reach and cost. Every partnership is briefed, contracted and quality-checked before a single post goes live.
Reporting is transparent and revenue-focused: reach, engagement, saves, link clicks, promo-code redemptions and attributed sales, benchmarked so you know exactly what your influencer spend returned and where to double down next.
Right Creators
Vetted creators matched to your brand, category, language and audience, never guesswork.
Whether you are launching in Mumbai or scaling pan-India, Arka runs influencer campaigns that are creative, compliant and accountable, built to move real business metrics, not just impressions.
Frequently Asked Questions
Costs vary by creator tier, platform and deliverables. Nano and micro creators may charge a few thousand rupees per post, while celebrity collaborations run into lakhs. Most campaigns are planned as a total budget across a creator mix; Arka builds tiered plans around your objective and CAC targets rather than per-post rate cards.
Micro influencers (roughly 10K to 100K followers) offer higher engagement and niche trust, making them efficient for conversions and regional reach. Macro influencers and celebrities deliver mass awareness fast. The best campaigns combine both: macro for reach, micro for credibility and conversion.
We track reach, views, engagement rate, click-throughs, promo-code redemptions and post-campaign sales lift, and report earned media value against spend, so ROI is expressed in business terms, not just impressions.