FMCG Festive Creator Push
A national snack brand wanted to own the festive season conversation and drive both awareness and trial across India's metros and regional markets.
Arka mixed celebrity and regional creators with always-on reels and a Meta performance layer, localising content by language to land the brand in relevant, high-intent festive feeds nationwide.
Challenge & Solution
The brand needed massive festive reach without losing regional relevance, and a way to connect a mass campaign to measurable trial and store interest.
Final Result
The push generated 8.5M+ reach across 40+ creators, a 3.4x lift in branded search and a measurable uplift in retailer demand through the festive window.
Category:
FMCG
Platforms:
INSTAGRAM, META ADS
Service:
INFLUENCER + PERFORMANCE
Client:
NATIONAL SNACK BRAND
Date: