Health App Install Campaign
A healthtech app needed qualified installs at a sustainable cost, not just cheap downloads that never activated.
We ran a performance-first campaign across Google and Meta with creator-led UGC as the creative engine, testing hooks and audiences continuously to drive down cost per activated user.
Challenge & Solution
Health is a trust-heavy category with strict ad policies. The brand needed compliant creative that still converted, and a cost per install that made the unit economics work.
Final Result
We cut cost per install by 38% versus the brand's prior benchmark and improved install-to-activation rate through creator-led onboarding content, scaling spend profitably.
Category:
HEALTHCARE
Platforms:
GOOGLE, META
Service:
PERFORMANCE MARKETING
Client:
HEALTHTECH APP
Date: