D2C Skincare Launch Campaign
A new-age skincare D2C brand came to Arka to launch in a crowded market and turn creator buzz into first-week sales, not just impressions.
We built a full-funnel influencer campaign across beauty and lifestyle creators — from trusted micro dermatology voices to high-reach lifestyle names — paired with performance retargeting to convert the audiences they warmed up.
Challenge & Solution
The brand had strong products but zero awareness and a tight launch window. We needed credibility fast and a clear path from creator content to checkout, without overspending on vanity reach.
Final Result
The launch delivered 3.2M+ reach, a 4.8% average engagement rate and a 6.1x return on ad spend on retargeting, with creator content driving the brand's best-performing paid ads for the quarter.
Category:
BEAUTY & D2C
Platforms:
INSTAGRAM, YOUTUBE
Service:
INFLUENCER MARKETING
Client:
LEADING SKINCARE D2C
Date: